What's so special about Sun Vision Display products?
Color Reflective LCD Technology
What is Color Reflective LCD Technology?
The mechanism behind Sun Vision Display's reflective LCD technology is quite simple: Instead of utilizing a backlight behind the LCD cell to illuminate the display, each pixel is formed by a diffused mirror making optimal use of available ambient light.
Click on the side arrows in our illustrations to compare the Reflective LCD technology to backlit LCD technology.
Advantages of Reflective LCD Technology
Color Reflective LCD Technology has some significant advantages over other display technologies:
Energy Efficient
In addition to achieving excellent sunlight readability, SVD's color reflective LCDs consume less than 6 watts of power and can be driven by a 12V battery. To give some perspective, that’s about 95% lower power than similarly-sized backlit displays which consume about 400 watts and require a 110-220V supply. While other technologies require a 110-220V power source, Sun Vision Display panels can be powered by a 12V battery.
Not only does reducing your power consumption lower your operating costs and environmental impact, it means you can put your display in remote areas where it wasn't possible before.
Sun Loving
Backlit LCDs provide excellent visibility indoors, but require high-brightness backlights to produce enough brightness for for direct sunlight readability - 1000 nits or more, to be exact. All that brightness requires a lot of power to operate, making traditional high-brightness LCD signage costly in multiple ways.
Sun Vision Display panels actually turn sunlight into an asset through their reflective LCD technology. They're the perfect solution for sunny locations. In fact, as sunlight or ambient light shining on the display increases, so does the brightness of the Sun Vision Display panel's image - all while consuming almost no power (less than 6 watts). No need to shield the display from the sun!
Like A Feather
Sun Vision Display panels are incredibly thin and lightweight. They don't use a backlight, and consequently don't require any sort of ventillation mechanism to cool down a backlight. This shaves off quite a bit of bulk compared to other LCD digital signage technologies. It also makes them far easier to install and maneuver than notoriously challanging LED signage.
All-Weather Signage
Sun Vision Display’s reflective color LCD panels can operate in temperatures ranging from -20°C to +70°C. This is a significant improvement compared to some other reflective LCD technologies, such as E-paper displays which have an operating temperature range of 0C to 50C.
Furthermore, without a backlight, reflective color LCDs are less likely to overheat and can withstand higher external temperatures than some other display types. They can also be ruggedized to withstand moisture, wind and impact.
