9 Applications for Outdoor Digital Signs

1. School Directories and Signage

Many schools around the country are transitioning to a more digital atmosphere, especially in the case of digital signs. Utilizing digital signage within schools can help boost engagement with your students while providing useful data such as campus navigation, emergency alerts, announcements for special events, and more. You can alternate the messaging of digital signs throughout the day, for more versatile, customized content. This greatly increases convenience and communication throughout your school – just make sure that you’re strategic about location. For some great tips, read our other article on How to Get the Most Out of Your Outdoor Business Signs.

2. Bus Stop and Transit Information 

Public transportation is a great way for people to get around a city without having to deal with traffic jams, road construction, and parking. However, real-time arrival and departure times can vary from online timetables. Outdoor digital signs allow you to improve traveler experiences by providing real-time schedule updates, navigation, and more. It’s the perfect way to improve smart cities and keep residents happy and informed. It also provides a great revenue stream, as you can allow local businesses to advertise on your screens for a fee.

3. Retail Stores & Shopping Malls

Large shopping malls with hundreds of different retailers are great as they provide consumers with plenty of options. However, unless you’re in a prime location, your store may be overlooked. By utilizing strategically placed outdoor digital signs, you’ll be able to boost sales and better compete with other stores for valuable attention from pedestrians. Digital retail signage also allows you to easily update your promotions, introduce new items, and make other announcements in real-time with the click of a button saving you the costs and time associated with updating printed signage.

4. Parks and Public Spaces

Using outdoor digital signs within parks and other public spaces gives you the opportunity to provide helpful navigation information alongside local event details, community bulletins, news headlines, and weather alerts. Using multiple outdoor digital signs throughout a park allows you to create cohesive messaging that can be updated remotely to change during the day or week. With high traffic volumes, parks also make for great advertising space. 

5. Amusement Parks 

Theme parks and other attractions are benefiting from using digital signs in several different ways. They help give visitors information about certain exhibits, wait times for rides, and unique facts about the park in general. This boosts customer engagement and can provide visitors with a more satisfying overall experience. Rather than having guests wait in line for hours with nothing to look at, outdoor digital signs provide fun and exciting in-park media. This can include trivia questions, current news updates, weather, sports updates, games, and even music videos or popular movies. 

6. Restaurant Drive-Thru Menu Boards   

Digital drive-thru menu boards are an innovative way to cut costs, improve sales, and highlight different foods throughout the day. Digital menu boards help to grab the attention of customers and rotate multiple promotions within a single space. This is especially beneficial for restaurants serving breakfast, lunch, and dinner options which change throughout the day. Instead of having to manually change out the menu and deal with high printing costs, digital menus require little to no effort to manipulate and saves you money on traditional advertising methods. 

7. Tourist Spots 

Whether it’s a resort, cruise ship, go kart track or visitor center, outdoor digital signs can tremendously enhance your guests’ overall experience. You can share rich content about local events, offers, and other tips at hotels or resorts while updating content easily and efficiently across your entire property. By increasing visibility of your local event calendars, you can boost sales, improve customer satisfaction, and increase the likelihood of positive feedback and referrals. Tourism businesses are a great place to utilize outdoor digital signs. 

8. Outdoor Sporting Venues

Utilizing outdoor digital signs in sporting and recreational environments such as golf courses, ski slopes, and race tracks is an effective way to boost advertising efforts while providing navigation, scores, replays and other information. There are hundreds of different sporting venues already using billboard signs, but adding smaller digital screens near bathrooms, entryways, and throughout the venue can help provide a wonderful experience to guests. 

9. Product Advertisement

Regardless of the location of your business, advertising your products or services with outdoor digital signs is an excellent option. Digital signs increase engagement with viewers and are known to create a stronger response. If you want to run a successful marketing campaign, outdoor digital signs are key.