Reflective LCD Signage for Outdoor Sports and Recreation

Let’s take a look at how some real-life venues are using LCD technology to better serve their visitors. One such example can be found at Arlington International Race Track, in Arlington Heights, IL. This race track uses LCD screens of all kinds, some near its entryway and others near the ticket stands to help guide park visitors either to their seats, to the betting locales, or even to designated areas where they can view the horses before a race. There are even monitors in the luxury boxes, which take that horse and jockey (which you otherwise might need binoculars to see) and bring them up close in full HD detail. You get the best of both worlds – being a spectator at a live event and making sure you don’t miss any of the action, including instant replays and slow motion highlights.

Another example is Margaritaville Resort in Kissimmee, FL. This resort uses over 30 digital displays to engage with visitors. Patrons are on vacation, so they rely on the LCD signs for a number of purposes, including wayfinding, advertising, and event notifications. This way, they can leave the decision making at home and focus on their relaxing experience while the resort takes care of the rest, in real time.

Red Rocks Amphitheatre, in Morrison, CO, is another great example. This outdoor theater has a capacity of roughly 10,000 people. For the large numbers of people who attend concerts and events there, they have begun using digital signage as a primary means to provide updates. Whether it be to highlight the featured act, direct traffic before and after the show, or advertise sponsors and future events, digital displays are versatile enough to provide each of these to the throngs of concert-goers without missing a beat, literally. The displays are located near areas that receive heaviest foot traffic, such as concessions, restrooms, and entryways. This has allowed the amphitheater to replace its former method of providing updates, which was a rather laborious task. It consisted of staff members constantly need to replace the postings, often daily as needed.

Many sports and recreation businesses are discovering that reflective displays are an even better option than backlit LCD panels. Sun Vision Display offers outdoor digital signage that is both sunlight readable and ultra-low power. The technology behind it is fairly simple, yet amazing. Instead of a backlight, a mirrored layer is built into the display behind the liquid crystal layer. Light from the sun reflects off the mirrored layer and shines through the liquid crystal layer, illuminating the display images for the viewer. The mirrored layer requires zero power to operate, reducing the power requirement by about 95% over high-brightness displays. Sun Vision Display’s 32” reflective panels can currently provide 5-8 hours of playback time using only a 12V lithium battery. Furthermore, as the sun shines brighter on the display, the display reflects an equally bright image back to the viewer instead of getting dimmer like a backlit display would. Sun Vision Display panels can display beautiful HD graphics in full sunlight while using very little power. They are a powerful outdoor digital advertising solution!

Sun Vision Display signs are currently offered in a 32” diagonal size, with 43" and 55” sizes in development. If you’d like more information about these cost-saving displays, please contact our sales team at sales@sunvisiondisplay.com or fill out the contact form below. We would be glad to provide more information and discuss how our reflective display solution may work well for your venue!